Push Notification Automation

Push notification automation refers to the process of automating the delivery of push notifications to users based on predefined triggers or events. It allows businesses or app developers to send targeted and personalized messages to their users automatically, resulting in improved user engagement and retention.

There are several use cases for push notification automation that can greatly benefit businesses:

1. Welcome Notification:

A welcome notification is sent to users who have recently installed an app or subscribed to a service. It helps in creating a positive first impression and sets the tone for a great user experience. These notifications can provide an introduction to the app's key features, offer a quick tutorial, or provide special offers and discounts to encourage users to engage with the app.

2. Tag Change Notification:

Tag change notifications are triggered when specific user attributes or behaviors change. For example, if a user upgrades their subscription plan, changes their preferences, or completes a milestone within the app, a notification can be automatically sent to acknowledge and congratulate the user. These notifications help to keep users engaged by recognizing their actions and providing relevant information or rewards.

3. Drip Campaigns:

Drip campaigns involve sending a series of pre-planned, automated push notifications over a specified period of time. These campaigns can be used to nurture users, keep them informed about new features or promotions, and encourage them to take specific actions. For example, an e-commerce app may launch a drip campaign for new users, consisting of notifications about product recommendations, discounts, or reminders to complete their first purchase.

4. Return Inactive Users:

Push notification automation can also be used to re-engage with inactive users who have not interacted with the app for a certain period of time. These notifications can be used to remind users of the value of the app, provide personalized offers or incentives to come back, or highlight new features that have been added since their last visit. The goal is to encourage these inactive users to re-engage with the app and become active again.

Here are the steps to get started with Push Notification Automation:

1. Ensure that you have subscribers: Before you can access automation features, you need to have a list of subscribers who have opted in to receive push notifications from your website or app. These subscribers will be the target audience for your automation campaigns.

2. Navigate to automation: Log in to your push notification platform or software and locate the automation section. This is where you will set up and manage your push notification automation campaigns.

3. Click on "Create Push Notification Automation": Once you are in the automation section, find the option to create a new push notification automation campaign. Click on this button to proceed to the campaign creation process.

4. Trigger the notification on new subscription: In the campaign creation interface, look for the trigger settings. Select the option to trigger the automation campaign when a new user is added to the subscriber list through a new subscription.

5. Set time delay between notifications: Depending on the nature of your automation campaign, you may want to add a time delay between each notification. This can help create a more spaced out and personalized user experience. Explore the options in the campaign creation interface to set the desired time delay between each notification.

6. Click on "Send Notification": Once you have configured the trigger and time delay settings, proceed to the next step by clicking on the "Send Notification" button. This will bring you to the notification creation interface.

7. Select the campaign: In the notification creation interface, you will be prompted to select a campaign for the automation. Choose the appropriate campaign that aligns with the objectives of your automation.

8. Customize the notification: Use the available options and fields to customize the content, appearance, and targeting of your push notification. Make sure to create a compelling and engaging notification that will resonate with your target audience.

9. Review and send: Before finalizing the automation campaign, take a moment to review all the settings and content of the push notification. Double-check that everything is accurate and aligned with your marketing goals. Once you're satisfied, click on the send button to initiate the automation campaign.

By following these steps, you will be able to get started with Push Notification Automation and engage your subscribers effectively.