# GEO

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### GEO > AI Traffic Analysis  <a href="#geo--ai-traffic-analysis--knowledge-base-entry" id="geo--ai-traffic-analysis--knowledge-base-entry"></a>

The **AI Traffic Analysis** module offers deep insight into your website’s visitors, distinguishing between human and AI (bot/crawler) traffic. It’s designed to help you understand how both humans and large language model (LLM) agents interact with your site, what pages they access, and which AI vendors are indexing your content.

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### Main Dashboard Metrics&#x20;

<figure><img src="https://1050971114-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZbLF1GeIwEmpE2taM9Ik%2Fuploads%2F9wrTI1HSgCCxHjMhuE2P%2Fimage.png?alt=media&#x26;token=65985e95-6fc8-488e-9df6-1df09a0b1eea" alt=""><figcaption></figcaption></figure>

* **Total AI Visits:**\
  The total number of hits from AI crawlers/bots.
* **Total Human Visits through LLMs:**\
  Human users interacting with your site from within LLM-powered platforms.
* **Total AI Traffic:**\
  Sum of AI-originating traffic.
* **Unique Pages Crawled by AI:**\
  Counts unique URLs crawled by AI bots.
* **Unique Pages Visited by Human:**\
  Number of unique URLs accessed by human-users.
* **Unique Pages Indexed:**\
  Number of unique pages seen and indexed by bots.
* **Date Range Switcher:**\
  Toggle analytics for today, yesterday, 7/30 days, or custom periods.

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### Trend & Activity Panels&#x20;

<figure><img src="https://1050971114-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZbLF1GeIwEmpE2taM9Ik%2Fuploads%2F3hd6kKDBpwbpJvKZdbrx%2Fimage.png?alt=media&#x26;token=b8c88f46-193f-4b47-b851-252f77978462" alt=""><figcaption></figcaption></figure>

* **AI Interaction Trends:**\
  Visualizes volume and patterns of AI, human, or both traffic over selected periods.
* **Top AI-Driven Pages:**
  * Shows pages most visited/crawled by AI bots.
  * Lists visit count and last indexed date for each URL.
* **Top AI Crawlers:**
  * Lists vendors and user agents (e.g., OpenAI ChatGPT-User, Googlebot).
  * Displays total visits and latest visit date per crawler.

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### How to Use

* **Identify which pages and content attract most attention from AI crawlers and human visitors.**
* **Monitor top indexing AI vendors and bots for site visibility in modern AI-powered search/discovery platforms.**
* **Use trends to detect anomalies, crawl spikes, or valuable new content attracting LLMs.**
* **Compare AI and human interaction for bot-to-human consumption patterns.**

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**Summary:**\
The **AI Traffic Analysis** module helps you understand and optimize both human and AI engagement—ensuring your content is accessible, valuable, and discoverable for traditional users and emerging AI platforms alike.

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