# SEO Analysis
### SEO Analysis — Navigation Overview
### Overview
The **SEO Analysis** navigation menu serves as your starting point for all SEO review and optimization tasks. It organizes the main features of the platform into intuitive categories, each targeting a specific aspect of SEO performance. Use this menu to quickly access detailed reports, keyword research tools, competitor analysis, content insights, and backlink monitoring.
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### Navigation Menu Sections & What They Do
1. **Site Overview**
* **Purpose:** Provides a summary dashboard of your website’s overall SEO health and recent performance trends.
* **Typical Use:** Start here for a big-picture look at authority, traffic, visibility score, and growth trends.
2. **Site Keywords**
* **Purpose:** Allows you to view and analyze all keywords your site is ranking for.
* **Typical Use:** Research keyword positions, search volumes, ranking changes, and identify opportunities for optimization.
3. **Competitors**
* **Purpose:** Benchmark your SEO performance against other sites in your industry.
* **Typical Use:** Track where competitors are outranking you, discover their winning keywords, and find content or backlink gaps.
4. **Top Pages**
* **Purpose:** Highlights your website’s highest-performing pages in terms of traffic, SEO visibility, and engagement.
* **Typical Use:** Identify which content drives results and prioritize updates or further promotion.
5. **Content Attention**
* **Purpose:** Analyzes which pages or content areas are receiving the most attention and engagement from visitors.
* **Typical Use:** Pinpoint what’s resonating with your audience and spot areas that may need improvement or content refresh.
6. **Backlinks**
* **Purpose:** Monitors all external links pointing to your website and their quality.
* **Typical Use:** Track new, lost, and high-value backlinks to boost your site’s authority and fix potential toxicity issues.