Campaign Analytics

Campaign Analytics

With GoZen, you can keep track of your campaign engagement. It provides you an overview of all the insights of your campaign.

• Navigate to Outreach and select the campaign to which you like to track progress.

• Click View Progress.

First, you will see on your campaign analytics is your contact engagement : Total, Open rate, Clicked Rate, Abused Report Rate.

Total : Total number of emails sent.

Open Rate : The percentage of recipients who opened your email out of all the recipients who received it.

Clicked rate : The percentage of recipients that clicked a link in your email.

Abused report rate : The percentage of recipients who reported your email as spam.

Below that you will find the sections. Top engaged contacts, Top Clicked links. Browse stats.

Top engaged contacts : This report Displays the percentage of contacts who opened and clicked the email’s link.

Top clicked links : Displays your top clicked links in the email

Browse stats : Displays their browser's name as well as the percentage of usage.